Lesson 4.2: Choosing Where and How to Sell Your AI Product
Lesson 4.2: Choosing Where and How to Sell Your AI Product
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Main Lesson Content
Even the best AI product or service won’t make money unless it reaches the right people.
This lesson shows you:
- Where to host your product (free or paid platforms)
- How to sell without a website
- The best channels for beginners, creators, and professionals
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Learning Outcomes
By the end of this lesson, learners will be able to:
- Choose the best platform(s) to host and deliver their offer
- Identify sales channels based on their audience
- Create a first-time product listing without coding or cost
🌐 Hosting Options Based on Product Type
| Product Type | Hosting Platform(s) | Cost |
| Templates (PDF/Canva) | Gumroad, Payhip, Ko-fi | Free/Paid |
| Audio/Voice Services | Google Drive + Stripe/Razorpay | Free |
| Prompt Packs | Notion page, Tally.so + Google Pay | Free |
| Coaching/1:1 Services | Calendly + Payment link + WhatsApp | Free |
| Courses | Teachable, Systeme.io, Thinkific | Free/Paid |
| Subscriptions | BuyMeACoffee, Patreon, Ghost | Paid |
🧠 Tip: Start simple → Use Google Drive + Razorpay if you’re stuck.
📲 Selling Without a Website: Real Options
| Channel | How It Works | Best For |
| WhatsApp Broadcast | Share link with CTA to pay and receive product | Friends, peer groups |
| Instagram Bio | Link-in-bio to Gumroad, Notion, or Google Form | Visual creators, freelancers |
| LinkedIn DMs | Message your network with value-based CTA | Professionals, consultants |
| Telegram Channel | Share exclusive drops or deals weekly | Niche creators, hobbyists |
| Email Newsletter | Simple Substack or Mailchimp weekly updates | Educators, coaches |
👤 Real Personas & Examples
Nina – AI Template Creator
- Offer: 12 Instagram Reels Canva Templates
- Hosting: Gumroad (free plan)
- Channel: Instagram + Linktree
- Tactic: “Buy the bundle ₹299 $3.5 – link in bio”
- Outcome: 83 downloads in 3 weeks
Ajay – Career Coach Using AI
- Offer: Resume + LinkedIn Optimization
- Hosting: Google Form + Razorpay + Google Docs
- Channel: LinkedIn + WhatsApp referrals
- Tactic: “DM me ‘resume’ for details”
- Outcome: Closed 12 clients in 1 month
Tanya – Parenting Productivity Blogger
- Offer: AI Checklist for Busy Parents
- Hosting: Notion page + Payhip
- Channel: Facebook Groups + Substack
- Tactic: Lead magnet (free) + Upsell (₹399 $4,5 toolkit)
- Outcome: 300+ email subscribers, 27 paid upsells
🛠️ Activities & Tool List
🔧 Activity: Choose Your Platform & Channel
- What type of product are you offering?
- Who is your ideal buyer? Where do they hang out?
- Pick 1 platform to host your product (e.g., Gumroad)
- Pick 1 channel to promote it (e.g., Instagram DMs)
Write your launch sentence:
“I’m launching a for [audience]. Available via [platform]. DM me ‘[keyword]’ to get access.”
🧰 Tool Stack for Beginners
| Need | Tools |
| Product Hosting | Gumroad, Ko-fi, Google Drive |
| Link Collection | Linktree, Carrd, Notion, Solo.to |
| Payment Collection | Razorpay, Stripe, BuyMeACoffee |
| CRM / Chat Automation | WhatsApp Business, Notion, Telegram Bots |
📎 Downloadable Resource: Launch Channel Selector
| Product Type | Platform to Host | Channel to Promote | CTA Style |
| Canva Templates | Gumroad | “Link in bio” | |
| Coaching Offer | Google Form + Razorpay | “DM me ‘coaching’” | |
| Audio Services | Drive folder + Payhip | Telegram or YouTube | “Comment ‘voice’” |
| Notion Toolkits | Notion Public Page | Facebook Group + Email | “Grab your copy here” |